SMS Compliance & Privacy Policy

1. SMS Terms & Conditions

Program Description

Meadows Behavioral Healthcare (“MBH”) provides SMS communications for appointment reminders, care coordination, service-related updates, and event notifications (if applicable)

Opt-In Consent

By providing your phone number, you consent to receive SMS messages. Opt-in is not required to use MBH services.

Message Frequency

Message frequency may vary and may be recurring.

Fees

Msg & Data Rates May Apply.

Supported Carriers

AT&T, Verizon Wireless, T-Mobile, Sprint, MetroPCS. Additional carriers may be supported.

Carriers are not liable for delayed or undelivered messages.

Opt-Out

Reply STOP to unsubscribe from SMS communications.

Help / Customer Support

Reply HELP for assistance. You can also follow up at 866.733.0432

2. Privacy Policy

Information Collection

We collect personal identifiers, communication preferences, consent records, communications, and service-related data.

Usage

Data is used for communication, retention, service delivery, and operational improvement.

Data Sharing

We do not sell personal information.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties and will only be used and retained for its intended purpose of facilitating requested SMS communications.

No mobile information will be shared with or sold to third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.

Security & Compliance

We maintain safeguards aligned with HIPAA, 42 CFR Part 2 and applicable regulations. SMS opt-in data and consent records are securely maintained.

Your Privacy Rights

Depending on your state of residence, you may have rights to access, correct, or request deletion of personal information we hold about you. California residents may have additional rights under the California Consumer Privacy Act (CCPA). To submit a privacy request, contact us at 866.733.0432 or visit www.themeadows.com.

Data Retention

We retain SMS consent records and related communication data as permitted by law.

3. HIPAA-Safe SMS Content Guidelines

Required Guidelines

• Do not include diagnosis, treatment details, or sensitive medical information.
• Use neutral, non-specific language.
• Avoid combining full names with sensitive context.
• Do not include insurance or billing details.
• Use secure systems for PHI when required.

Approved Example

Reminder: You have an appointment with Meadows tomorrow at 10 AM. Reply STOP to opt out.

Prohibited Example

Reminder: Your patient’s substance use treatment session is tomorrow at 10 AM.

4. Operational Enforcement

All teams leveraging SMS (including Salesforce, marketing platforms, and integrations) must adhere to this policy.

Periodic audits should be conducted to ensure compliance with messaging standards and consent tracking.